Share of the collection
46,4%*, all cotton is recycled or upcycled (2020)
Origin of the raw material
from cotton recycling centers in India
One kilogram of recycled cotton rug saves 10 000 litres of water from our globe’s resources– and this is one of the reasons we’re using recycled cotton instead of virgin. Upcycled cotton yarn that we use originates from the cutting-edges of giant textile rolls, also known as selvedge. Recycled cotton yarn is derived from cut-offs, scraps and leftovers from the clothing industry, which is shredded into fibres and then re-spun into new yarn. This process takes place in Panipat, which is known as the “recycling hub” of North India.